Zapier build
Automated Leads Enrichment
- Zapier
- Youform
- Formatter
- Webhooks
- Apollo
- Paths
- Google Sheets
- AI by Zapier
- Gmail
- Slack
The client’s problem
The sales team was manually reviewing leads from multiple sources, which slowed response time and made lead prioritization harder.
What I built
Built a Zapier lead qualification workflow that captures lead data, enriches company details, scores leads, and alerts the sales team for high-priority prospects. Designed a Zapier workflow that receives webhook data, enriches leads through an external API, applies qualification scoring, and generates instant sales notifications with AI outreach drafts.
The outcome
Leads arrive enriched and scored, and high-priority ones reach sales in Slack right away with an AI email draft.
How it works
Path 1
- Lead comes in
- Company URL
- Apollo enrichment
- Split by priority
Path 2
- High priority
- Saved in Sheets
- Slack alert
- AI email draft
- Email to the lead
Path 3
- Low priority
- Email to sales team
Your Business Needs Better Systems, Not More Manual Work.
Let’s map the system your business needs.
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